How we met

Instagram! It was around June time when I had set up the website and taken some very average photographs myself. I’d sent out a few boxes as tests and a lot of the feedback from people was “wow this jewellery is actually really nice” umm… yes I know that’s kind of the point?! But clearly my website and imagery were not portraying the high quality, luxe vibe I was going for. So I decided to do a “proper” shoot. I had chatted a little bit to Annabell from THE 4 OF US via Instagram as they recently started following our posts and we were chatting about the potential of me becoming a guest blogger with them. I posted a story about needing a model and Annabell came to the rescue. It was so exciting to have someone with experience working with much bigger brands take part in our first professional shoot! So I began working on getting the rest of the team together and a clear mood board for the day.

The team

Model: Annabell Ratter

Jewellery: Glitzbox

Photography: James Champion Photography

Make Up: Amanda Olivia Makeup

The Mood board

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The day

We started off shooting some jewellery and packaging lifestyle shots. But when Annabell arrived the real excitement started! She was clearly the most experienced of the group (!) For example, when we were all ooohing and aaaahing at an amazing shot she would be like “guys look at my hand!” and we would only then notice it was crooked (kind of important if we were trying to sell a ring!)

Our theme was elegant, luxe with a hint of Glitz. We used subtle sparkles from Disco Dust London on her eyes and kept the outfits clean and white/grey so the jewlelery would pop. We did some practical shots holding the box and unboxing the jewellery and then some much more high-fashion styled shots. Here are a few of our favourite shots from the day:

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The final “look” was everyone’s favourite. We had an amazing fluffy grey coat with some subtle sparkles. Annabell’s hair was up in a messy bun, and her eyes and lips had even more added glitter for the final look. Here is one of my favourite shots from the photoshoot:


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It made SUCH a difference to have quality imagery and I’m so much more proud to share my website with people now! We managed to collaborate again with all the girls from THE 4 OF US sending them each a bespoke box to test out, and here was their unboxing in case you missed it: Glitzbox unboxing by THE4OFUS.CO.UK