Having appeared in various adverts for L’Oreal, Schwarzkopf and Tresemme during my modelling career, I thought I would share a few tips and products that I have picked up from some of the best in the business!  

Photo by: Billie Scheepers. Makeup by: Emma Obyrne.

Photo by: Billie Scheepers. Makeup by: Emma Obyrne.


Regular maintenance using good quality products is key. Washing too much combined with a bad shampoo can really dry out your hair, in addition to coating it with silicone that damages over time. Personally I tend to use targeted moisturising products as my hair goes through a lot from heated curlers and styling products. Here are my favourites:

1.     Sebastian Hydre Shampoo and Conditioner, £12 & £14

2.     Khlorane Desert Date Shampoo and Conditioner, £7 & £8

3.     Sukin Organics Moisture Restoring Shampoo and Conditioner, £8 & £8



If my hair is still feeling dry or brittle I will use a nourishing mask and leave it on overnight. One that really saves my hair every time is below, it’s not cheap but is literally the best:

4.     L’Oreal Kerastase Reflection Chroma Riche, £12

If this isn’t enough I suggest booking yourself into a salon for an intense nourishing treatment, my agency will send me in for these if my hair has been coloured and they really do make a difference. Usually the stylist applies a mask and then you sit under a little steamer for 20-40 minutes.



The work doesn’t stop when you get out of the shower! Make sure to protect your hair from styling and sun damage. I always apply a moisturising treatment to the ends, a heat protector all over, and if I’m on holiday I will apply a UV protection serum on top.

5.     GHD Heat Protect Spray, £13

6.     Kerastase Nectar Thermique (this is literally what every model uses), £14

If you’re on a budget you can pop on some almond or argan oil to the ends, it will be moisturising but won’t protect them from heat damage

7.     Khlorane Mango UV Oil Spray (smells insane), £10

Bumble and Bumble also do an excellent all in one styling product that protects against everything, ‘BB Hairdressers Invisible Oil Heat/UV Protective Primer”, £20.50



To be honest, not many people can give themselves a blow-dry and poodle out of the house looking like the L’Oreal advert, it takes years to master the kind of skill that top hairstylists have. However, we can copy the products they use instead! Here is a summary of things that I often spy in top stylists’ kit:

8.     Schwarzkopf Got 2 B Glued Hairspray, £4

Schwarzkopf Professional OSiS Freeze Finish Hairspray, £10

L’Oreal Professional Elnett Satin Hairspray, £2.50

These all give great hold but at the same time you can brush them out without too much hassle. You might want to use the OSiS for a casual wave style so that it doesn’t look too done, but something a little stronger like L’Oreal Elnett for an updo that needs more grip.

9.     Oribe Dry Texturising Spray, £41

Balmain do a similar product ‘Texturising Volume Spray’, £PRICE and Batiste Dry Shampoo, £PRICE is a cheaper excellent option. Spray it evenly into your roots then give yourself a little scalp massage to get that sexy volumised bedhead look. If you want serious volume then use VO5 Give Me Texture Instant Oomph Powder, but be aware it’s kind of sticky and you will have to wash it out the next day.

10.  L’Oreal Professional Pli Techni Art Thermo-Fixing Spray For Thick Hair, £10.50. This is fantastic stuff if you want to curl your hair and then jump into a convertible, it really keeps the hold! I have very thick hair and this is the only product that seems to work if I want the style to last. Remember to pin your curls after tonging them if you have long, thick hair.

Photo by: Charl Marais photography

Photo by: Charl Marais photography


photo by: Jack Eames Photography

photo by: Jack Eames Photography

If you need some fabulous styling appliances to go along with your fabulous set of products (I get gifted a lot of stuff so I’m not sure I would buy everything on this list in one go!), my favourites are:

Hairdryer: Parlux, these are the industry standard and will really cut your drying time in half as well as making styling easier. I have the mini one in white. GHD and Babyliss also do great ones.

Straighteners and tongs: GHD do great straighteners, and for curling tongs Babyliss Professional or Diva are the norm. The price varies on which size you get etc.

Hairbrush: Mason Pearson are great but very expensive, I personally love a mid-range brand called ‘Goody’ which I discovered two years ago on a shoot and became obsessed! I use a wooden stiff bristle brush to get tangles out of my hair (or a Tangle Teezer, and for giving volume or a quick tidy, a large round bristle brush for thick hair. For blowdrying I use a Bangmeng gold barrel brush, £11, it helps to dry your hair faster and gives it a smooth finish (and it’s pretty!)


Wishing you all wonderful hair.. and don’t hesitate to get in contact if you have any questions @elle_dowling.

I shall leave you with a little piece of insider info: if anyone starts talking to you about a “winge”, it means a wig-fringe!! Throwback to the conversation where I thought we were looking for a blonde person who complained a lot..